PRO KEDS FALL 10 VIDEO LOOKBOOK
FALL 2010 PRO-Keds from PRO KEDS 2010 on Vimeo.
As one of my last gigs at Pro Keds I had the task of putting together a video lookbook for the brand. I with my directing partner ( I produce he directs) created this little film showcasing the brands fall product in a organic and subtle yet effective way. The kids in the video Nick and his crew of bicycling sound clashers called Future Shock crew from Ozone Park Queens were a pleasure to work on all levels. We gorilla’d the streets of NY no permits at all and just made it happen. The amazing thing is we shot this Monday and had it in the can by Friday another sign that we were spot on with our treatment/concept and execution.
I did some great stuff with Pro Keds in my year and a half working with the brand and creating this as one of my last projects for them was a nice way of wrapping things up on a positive note. As I move on with my Famous Stars and Straps gig and various side hustles I will always look back at Pro Keds as a very interesting experience.
Enjoy the short
D Ross in Vegas currently
